Subject: The Indispensable Co-operating and Co-learning of Five Generations in Today’s Startups and Organizations

Presentation Language: Farsi

Lecturer: Dr. Fariba Lotfi

Fariba Latifi received her Ph.D. in management from Brunel University in the UK and has worked for more than twenty years as a professor and management consultant in Canada, England, and Iran. Teaching at Laurentian University, Lakehead University in Canada, Henley Business School in the UK and Sharif University of Technology, Amirkabir University of Technology and Beheshti University in Iran, and the publication of more than 50 articles in top academic journals are among her academic achievements in the field of management.
She has been the co-founder and CEO of Fara Publishing Organization, the first specialized publisher of management in Iran, and the Manager in Charge of “Gozideh Modiriat Magazine” for two decades on a mission to develop the country’s knowledge and culture of management. Dr. Latifi is one of the top 100 entrepreneurs selected by the Entrepreneurship Center of Sharif University of Technology.


Today’s organizations are seeing five generations in the workplace. Increasing human lifespan and the advancement of digital technologies, coupled with the rise of digital intelligence in new generations, have been key reasons. The presence of five generations, some of whom are natives of the digital age and some immigrants to this era. The multi-generational workforce, with different characteristics and different work styles, poses both challenges and opportunities for today’s leaders. The challenges that call for different leadership styles to run today’s organizations, and the opportunities to recognize and exploit them have ensured the success of startups such as Airbnb.
In this session, while describing the characteristics of the five generations working under one roof, I discuss the reasons for the necessity of collaborating and co-learning of these five generations. Introducing a new term called “Mentern”, and by combining younger generations’ digital intelligence (DQ) and older generations’ digital intelligence emotional intelligence (EQ), today’s organizations benefit from the complementary and valuable features of all their human capital.

Date: Monday –  September 23rd, 2019

Time: 6 – 8 pm

Location: Welcome Centre, 9325 Yonge Street #31a, Richmond Hill, ON L4C 0A8